Creating a dating websites
Every day more and more people start relationship through the Internet. Only a few years ago that used to be something unnatural. Nowadays it seems to be no worse than real live and maybe even better for someone. Millions of people around the world have found their soul mate through dating sites and now they live in perfect harmony. Dating sites make life easier for many people so more and more of them prefer to look for a pair on such sites.Everyone has his own reasons, but result is the main factor and most of such people are really happy. You have a chance to find both real love and new acquaintances and dating website provides all opportunities for that. Enter city, gender, age, interests and communicate with people interesting for you.
Dating sites are usually very interactive and functional, you can easily specify what kind of music you love, upload your photos and share videos and songs or just chat with people. That means building of a dating website is not so easy, as opposed to a corporate site or a visit site. Dating site has complex structure and large functionality. Dating site development requires to involve a team of experienced professionals who already have experience and necessary skills to do such job. In vizualtech we know firsthand how to create dating sites, we work for more than ten years, and there are a lot of successful projects in our practice.
Why you should take us for your dating site:
- we create competent technical task, which takes into account all aspects and functionality of the new site prior to the development;
- as soon as the technical documentation is ready our designers begin to create the future site, they take into account all clientâ€™s wishes and the latest trends in design;
- next step is HTML coding,we bring design to live. As a result your site will be adaptive for all types of smartphones and tablets;
- after HTML is ready our programmers begin to develop the technical part. After debugging and testing your site is ready to go live;
- Technical support is also provided to projects in live mode.
We will help you to turn your ideas into reality and together we can create a truly high quality product that will appeal not only to you but also to the future of your website visitors. So do not waste your time and start to realize their ideas today with Vizualtech team.
5 main steps to start a dating website
1. Choose a niche
There are thousands of dating websites for general audience, and it will be extremely difficult to run a business among such harsh competition. Instead of this, focus on smaller social groups. Think about website for local singles, representatives of particular religions, single parents, HIV positive, people of non-traditional sexualities, senior citizens etc. Study the market carefully and find the gap.
2. Consider the strategy
What kind of site are you willing to launch? Will the membership be free or paid? Are you going to create a website that everyone will be allowed to join or people will need invitations to become a member? Also, think about the name as it is very important. It should be easy to remember and wonâ€™t bring you difficulties with choosing domain name. Explore all possible ways of getting new members, apart from advertising. The good choice is a referral program, when users get some benefits by inviting friends to join.
3. Think about the structure of the site
Before you contact a web development company for creating a site, try to imagine how you want it to look like. Think about how many blocks will there be at the site, which information each profile will include, how you want the registration form to look like. If you plan to have banner ads, think about the best place for them. Web design company can offer you many variants of dating website design, but itâ€™s nice to have at least general understanding of what you want to get.
4. Create the website
This is the most difficult step. There are a lot of free tools at the market, but if you want to make a business on your site, you definitely need customized web design. Start from the graphic design. You may have your logo and visual identity pre-designed, but if not, web design company can create it for you. Try to make your siteâ€™s appearance different from all competitors so people wonâ€™t mix it with anyone else. The next step is choosing features for the site. Dating resource should provide users with detailed profiles, photo gallery, instant messengers, video chat, detailed search and option to add a person to a friendâ€™s list (or other way to create connection). This is a list of basic options, but you can add as many others as you need. Remember that we live at the age of mobile technologies so have an option for smartphones. People would like to chat with their matches as often as they can. Thatâ€™s why site really needs adaptive design or even separate mobile app. If there will be any payments, you need a safe payment system integrated. All these features can be developed and integrated with your site in web design company.
5. Start promoting your site
There is a wide variety of promotional tools, both online and offline, to tell about dating website. Basic online tools include search engine optimization (SEO), pay-per-click advertising (PPC) and social media marketing (SMM). But think outside the box, especially if you have niche website. Try to advertise everywhere where your potential audience can be. Donâ€™t forget about those who once registered at your site, but didnâ€™t become an active member. For example, send them emails with information of their potential matches to show how much are they missing by not being with you. For offline promotion, events are a really good choice. Organize parties for site members, speed dating meetings, gather people for outdoor activities. Establish some regular events like, for example, playing board games every Friday.